From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.
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If you want to write powerful web copy that generates a high level of organic SEO, the first step is to look at your web copywriting through the eyes of your clients. They’ll be reading it for the first time, so try and look at it that way. Is it clear and simple, or filled with jargon? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets your business above your competition? And most importantly, does the writing on your site clearly address the needs of your customers AND show them how you can meet them better than anyone else out there? If it doesn’t, its time to do some rewriting to make sure your keyword traffic doesn’t go to waste.
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